The coronavirus presents fashion with a chance to reset and completely reshape the industry’s value chain – not to mention an opportunity to reassess the values by which we measure our actions.
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Companies must introduce new tools and strategies across the value chain to future-proof their business models. Fashion players must harness these innovations and scale up those that work in order to make radical and enduring changes to their organisations – and to the wider industry – after the dust settles.
(McKinsey, The State of Fashion 2020 Coronavirus Update)
LEGGI DI PIU’ NEL REPORT MCKINSEY