It’s time for fashion companies to look at opportunities and not just at surmounting challenges. The ones that willsucceed will have come to terms with the fact that in the new paradigm taking shape around them, some of the old rulessimply don’t work.
They need to have the courage to “self-disrupt” their ownidentity and the sources of their old success to realize thesechanges and win new generations of customers.
(McKinsey, The State of Fashion 2019)
